On International Coffee Day, Tadesse Desta turned the spotlight inward—celebrating not just coffee, but the quality control behind it. This day, the quality team has an exclusive cupping session led by our internal Q Graders and coffee quality team.

Through a structured and methodical tasting process, our specialists evaluated the new season’s finest lots, analysing aroma, acidity, body, and flavour profiles with precision. More than a ritual, this cupping session reflects our commitment to quality control at the highest level.